Guest Blogging to Increase Your Online Presence

guest-blogging-online-presenceIn the online arena, it’s just not enough to design a business website and get it up and running. With tens of millions of new sites going live every year, it’s not hard to see why so many get lost in the shuffle. Luckily, there are plenty of strategies you can unleash to increase your online presence.

First of all, you’ll want to list with directories (Yelp, Google My Business, and industry-specific sites), and you’ll also want to submit your site to Google and other search engines. Without this essential first step, people simply won’t be able to find you – even if they’re looking.

From there, you have to optimize. Even if search engines accept you, you won’t be found unless someone searches for you by name, and even then you might not be the first listing. However, when you utilize SEO practices, you can compete with other listings and increase your ranking for specific search terms related to your business.

An on-site blog can help you here. The more content you add and optimize, the greater potential you have to get recognized and catalogued by search engines, not to mention found and shared by readers and their extended network of contacts.

Blogging can help you in other ways, as well. If you’re a good writer, you have a unique, engaging, and entertaining style, and you’re an expert in your field, you could also guest blog. In other words, you can shop your content around to industry blogs.

But what do you stand to gain? How can this extra work help you increase your online presence? Here are just a few ways in which guest blogging can extend your virtual visibility.

Become an Authority

Yes, you’re already an authority in your field. But it doesn’t really matter if nobody knows it. You can rectify this oversight by creating informative content to post on industry blogs.

The tendency here is to shoot for the best known blogs. But chances are good that these platforms already have paid writers on staff. And more than likely, they’re not looking to hire a novice or a writer they view as having commercial interests of their own.

Instead, you’ll want to seek out mid-level blogs that have a decent following and a good reputation for providing timely, topical, and informative posts for a targeted readership. This will not only help you get a foot in the door, but it will also allow you to establish industry credibility as an authoritative source of information, potentially creating opportunities to post on other blogs.

Reach a New Audience

audienceSEO, an on-site blog, and social media can all help you expand your online presence. Guest blogging is just another strategy you can try. But it comes with the added advantage of a built-in audience.

When you convince a leading industry blog to publish your content, what you’re really gaining is access to all the traffic that frequents their site, including both loyal readers and new visitors to the site. This is an opportunity to wow consumers that might otherwise never find you, and you’ll reap the rewards of any goodwill the blog has already engendered with repeat readers, giving you a distinct edge.

If you impress a blog’s readers, you may encourage them to share your content, visit your site, or follow your blog. And there’s always a chance they could become patrons of your business.

Network with Industry Blogs

Anyone who manages a business knows the value of networking. Who you know can often be as valuable as what you know when it comes to creating and capitalizing on professional opportunities, including contracts, partnerships, cross-promotions, discounts, free advertising, and more.

Guest blogging is not only a great way to reach out and interact with a readership (and prospective customers), but it’s also a chance to get to know opinion-makers within your industry, including the very blog owners that may review your products or services.

And these people, in turn, can open other doors for you, acting as a gateway that connects you to innumerable industry resources, including other blogs and colleagues that you’d like to add to your contact list.

Get New Guest Posters

While you’re attempting to raise awareness of your brand by posting content on other sites, you may find that the blogs you approach are looking for some kind of trade. In this scenario, you would post content to their site and they would submit content to your on-site blog. This can benefit you in a couple of ways.

For one thing, arranging a trade could make it easier for you to engage in guest blogging. And getting content for your blog in return will bring a new voice to your on-site blog without additional time or money, and you can optimize the content to your advantage through SEO.

Of course, the caveat here is that you have to make sure that the content other bloggers are providing you with is up to snuff, meeting the high standards for quality and subject matter that you and your readers expect. Of course, working out a trade that allows you to guest blog for others in your industry and get free content for your own blog in return is likely to be a win-win situation.

Secure Backlinks

backlinksOne of the very best reasons to guest blog is to build your network of coveted backlinks from reputable sources. For this reason, you need to be extremely selective about the blogs you pick to post with. And you have to make sure they’re willing to allow a backlink as part of the articles or the bio you provide.

But if you’re at all familiar with SEO practices, you probably understand the value of links that lead back to your site. And when you secure quality links, you’ll look better to search engines and be ranked higher as a result.

Even though backlinks may be your primary purpose for guest blogging, don’t forget that quality of content is paramount. Not only will the quality of content you create as a guest blogger affect how search engines rank you, but the blogs you post for will demand high quality, and the caliber of your content will influence how readers view and share your work. So don’t squander this prime opportunity to increase your online presence.

About Sarah Harris

Sarah Harris (or Guest Post Girl) is one of the leading authorities in the world of guest posting. She has worked with some of the biggest brands, agencies, and industry leaders to improve their rankings and enhance their overall online presence.

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